Nearly every company today runs their business with data, further fueling the need for enabling data-driven insights and decision making at all levels in an organization.

As the volume, variety, and velocity of data explodes…so does the opportunity to harness data more effectively. However, the need to maintain and manage two types of analytics streams, data warehouses and data lakes, means more complexity and less agility. Moreover, it’s not just about DWs and DLs, but also the fact that analytics expands all kinds of teams, tools and systems. From BI to AI, they’re all anchored in analytics data and it’s hard for all teams to build an analytics solution to serve all needs.

Obviously, there is a need for evolving the approach to data analytics.

More and more customers have been choosing cloud to run their business, and Azure SQL Data Warehouse has been showing up as a core part of analytics strategy. Why: ADW is up to 14x faster and costs 94% less than other cloud providers and is ranked the industry leader in two independent benchmark reports.

And now, Microsoft just raised the bar even further to supercharge your analytics environment with the announcement of Azure Synapse Analytics.

Azure Synapse is Data Warehouse evolved: Azure Synapse is a limitless analytics service that brings together traditional Data Warehousing and Big Data analytics – into one offering! Azure Synapse brings these two worlds together with a unified experience to ingest, prepare, manage, and serve data for immediate BI and machine learning applications.

“The launch of Azure Synapse Analytics creates an incredible opportunity for customers to accelerate their time to insight in Azure over other cloud solutions,” said Adam Jorgensen, President of Pragmatic Works Consulting. “Innovations like this that reduce friction and complexity continue to be the hallmark of a Microsoft Azure analytics architecture. We are proud to partner with our customers to deploy these solutions that exponentially accelerate their business.”

Businesses can continue running their existing data warehouse workloads in production today with Azure Synapse and will automatically benefit from the preview capabilities when they become generally available.




Limitless Scale: Azure Synapse delivers insights from all your data, across data warehouses and big data analytics systems, with blazing speed.

Powerful Insights: It is deeply integrated with Power BI and Azure Machine Learning to greatly expand discovery of insights from all your data and apply machine learning models to all your intelligent apps. This will significantly accelerate time to value.

Unified Experience: Azure Synapse studio provides a unified experience for developing end-to-end analytics solutions…for data engineers, to data scientists, and database administrators. Business analysts can securely access datasets and use Power BI to build dashboards in minutes—all while using the same analytics service.

Unmatched Security: Azure has the most advanced security and privacy features in the market. These features are built into the fabric of Azure Synapse, such as automated threat detection and always-on data encryption, and fine-grained access control.

Insights for All

Azure Synapse Analytics removes data siloes within your company by bringing together your data warehouses and big data analytics systems. By bringing together analysts, DBAs, engineers, data scientists and professionals into one analytics solution, Azure Synapse Analytics allows these teams to seamlessly collaborate, share and analyze data.

With Azure, employees can get their insights in seconds from all enterprise data. Data can seamlessly flow from your SQL Data Warehouse to Power BI. And without limitations on concurrency, Power BI can be used across teams to create the most beautiful visualizations that deliver powerful insights. This combination of powerful analytics with easy-to-use BI is quite unique. In fact, if you look at the Gartner 2019 Magic Quadrant for Analytics and Business Intelligence Platforms and the Gartner 2019 Magic Quadrant for Data Management Solutions for Analytics below, you’ll see that Microsoft is a Leader.


Need further help? Our expert team and solution offerings can help your business with any Azure product or service, including Managed Services offerings. Contact us at 888-8AZURE or  [email protected].