We’re excited to share that, once again, Microsoft is a leader of Analytics and Business Intelligence (ABI) platforms in the 2020 Gartner Magic Quadrant – this is the 13th straight year that Microsoft has been recognized. In this Magic Quadrant report the analytics and BI platforms available on the market are compared based on their features, usability, and capabilities; and Power BI was a top leader.

Gartner recognized Microsoft’s Power BI as furthest in ability to execute, as well as completeness of vision in the Magic Quadrant for business intelligence (BI) and analytics markets for 2020 above other top competitors: Tableau, Qlik’s Qlik Sense, ThoughtSpot, Oracle’s Analytics Cloud, SAP’s Analytics Cloud and SAS’s Visual Analytics.

2020 Magic Quadrant


No longer are ABI platforms differentiated by their data visualization capabilities. Instead, organizations are looking for integrated support for enterprise reporting capabilities to help them modernize their enterprise reporting needs.

Another key differentiating factor is augmented analytics – using machine learning (ML) and artificial intelligence (AI)-assisted data preparation, insight generation and insight explanation to augment how businesses and analysts explore and analyze data.

Microsoft covers the bases of what businesses are looking for in data preparation, visual-based data discovery, interactive dashboards and augmented analytics in Power BI.

Gartner listed Microsoft’s strengths as:

  • “Viral” Spread – Power BI’s inclusion in Office365 E5 and prompts in other Microsoft products like Excel encourages users to ‘visualize in Power BI’ increasing its exposure throughout organizations. Power BI’s reference customers claimed more deployments with more than 1,000 users than those of any other vendor in the Magic Quadrant.
  • Product capabilities – Power BI Pro cloud service overtook most of its competitors in terms of functionality with the inclusion of innovative capabilities for augmented analytics and automated ML. AI-powered services, such as text, sentiment and image analytics are also available and draw on Azure capabilities.
  • Comprehensiveness of product vision – Microsoft continues to invest in a broad set of visionary capabilities and to integrate them with Power BI.

Microsoft’s Power BI has been distinguished as a best-in-class BI and analytics solution for more than a decade because of its easy-to-use tools, positive sales experience and a comprehensive product roadmap. And again, it’s heralded as a leader among the competition in 2020.

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