Promotions are one of the four basic elements of the market mix (apart from Product, Place and Price) and are used extensively by organizations to improve their sales and brand visibility. However, promotions can be expensive and hence their effects need to be understood really well to ensure proper return on investment.
Optimizing promotions requires a clear understanding of what works and what doesn’t, and this can only be done by analyzing their performances over a period of time as well as comparing with other similar promotions.
Promotions should raise customer awareness of a product, generate sales and create brand loyalty. The following Demo Day video gives an introduction on how we can use data to start analyzing promotion effectiveness with the help of a dashboard made using Microsoft’s Power BI.
Watch the video below:
Is your organization deploying Microsoft Power BI?
3Cloud offers hands-on, instructor-led training at your facility to help both business and IT teams adopt Microsoft Power BI for self-service business intelligence and analytics. Up to ten attendees will receive expert-led guidance through a complete set of hands-on labs and training modules. After the training, attendees will be able to acquire data, build data models, and create visualizations quickly and easily with Microsoft Power BI.