Investment will enable leading Microsoft Azure services firm to capitalize on accelerating demand for cloud transformation

CHICAGO, IL June 30, 2020 – 3Cloud, a leading Microsoft Azure services firm, has announced a significant equity investment from Gryphon Investors. The investment will enable 3Cloud to accelerate its growth and scale to meet increasing demand for Microsoft Azure technology consulting and managed services.

“The pace of organizations transforming their technology environments with Microsoft Azure has only continued to accelerate. There is more urgency than ever before to migrate to the cloud.” said Mike Rocco, 3Cloud co-founder and Chief Executive Officer. “The investment from Gryphon will help us capitalize on this unique moment in the evolution of cloud and capture even more of the Azure market opportunity.”

3Cloud is a Gold-certified Microsoft Azure technology consulting firm and Azure Expert Managed Services Provider. Founded in 2016, the firm has grown to 70 full-time employees with offices in Chicago and Dallas. In 2019, 3Cloud delivered Microsoft Azure services for 160 clients, more than doubling its number of clients from 2018.

“We strongly believe 3Cloud has the right people, tools and processes to win at this moment. Our seasoned team has a track record of driving growth and delivering successful results, including experience operating billion-dollar businesses.” said Jim Dietrich, 3Cloud co-founder and President. “The additional capital we have received from Gryphon combined with their operational expertise will help us further accelerate our path to scale and impact for our clients.”

3Cloud’s founders and executive sales leadership spent a combined 42 years in executive roles at Microsoft before launching 3Cloud, enabling the firm to develop a deep network of Microsoft sales and engineering relationships. In 2019, 3Cloud was a finalist for Microsoft’s Datacenter Migration Partner of the Year Award.

To keep pace with Microsoft’s rapid innovation of Azure products, 3Cloud has developed proprietary solution offerings that help clients successfully migrate to the cloud and maximize the value they receive from Azure. The investment from Gryphon will enable 3Cloud to further develop its solution offerings and intellectual property, as well as expand its drive to hire top technical talent and provide opportunities for them to work on cutting-edge technology.

3Cloud’s current leadership team will maintain a significant ownership share in the company and will continue to manage the firm with support from Gryphon. Gryphon representatives will join 3Cloud’s co-founders on its Board of Directors, along with seasoned services and Microsoft channel executives to be announced at a future date.

Alex Earls, Partner and Head of the Business Services Group at Gryphon, said, “3Cloud is a strong match with Gryphon’s track record of supporting the growth of market-leading professional services businesses, and we are excited to partner with Mike Rocco, Jim Dietrich and their management team to support the company’s rapid organic growth and add-on acquisition strategy.” Gabe Stephenson, Principal at Gryphon, added “There is tremendous growth potential in the Microsoft Azure market space. 3Cloud has demonstrated its ability to serve as a platform for success within that space. We are excited to partner with 3Cloud to expand their market presence and achieve continued growth.”

About 3Cloud:

3Cloud is a “born in the cloud” Gold-certified Microsoft Azure technology consulting firm and Azure Expert Managed Services Provider that provides cloud strategy, design, implementation, and managed services to clients across multiple industries. Founded by former Microsoft technology leaders, 3Cloud combines a team of highly experienced cloud architects and technologists with a strong network of Microsoft sales and engineering relationships to deliver the ultimate Azure experience for clients. 3Cloud is headquartered in Chicago, Illinois with offices in Dallas, Texas and supports clients throughout North America and Europe. To learn more, visit

About Gryphon Investors:

Based in San Francisco, Gryphon Investors is a leading private equity firm focused on profitably growing and competitively enhancing middle-market companies in partnership with experienced management. The firm has managed over $5 billion of equity investments and capital since 1997. Gryphon targets making equity investments of $100 million to $300 million in portfolio companies with sales ranging from approximately $100 million to $500 million. Gryphon prioritizes investment opportunities where it can form strong partnerships with owners and executives to build leading companies, utilizing Gryphon’s capital, specialized professional resources, and operational expertise. For more information, visit