The Challenge

A global brewing company owning over 165 breweries worldwide is undergoing a Digital Transformation initiative, consolidating legacy systems. A key aspect of this effort is deploying a new Azure Data & Analytics platform to enhance analytics and data management. The client was looking to move off their Oracle system to a centralized Azure Data Warehouse and chose 3Cloud for their proven capabilities and strong alignment with Microsoft.

Effective data management is crucial for a data-driven organization, but it becomes complex with evolving data technologies and the persistence of legacy systems and silos, unless they can be integrated. The fragmentation of architecture is a headache for many CIOs and CDOs, not only due to silos but also because of the diverse array of on-premises and cloud-based tools utilized by organizations. These issues hinder the speed and scalability required for data platforms to deliver tangible business results.

The client cited obstacles to their data projects such as slow processing of large data volumes and difficulties in achieving scale, speed, and collaboration among cross-functional teams. The goal is to transition from the legacy Oracle system, align with industry standards, and meet Data & Analytics objectives, such as becoming a data-driven organization, establishing a single source of truth, gaining a competitive advantage, and enhancing visibility.

 

 

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Services
  • Data and AI
Industry
  • Manufacturing
  • Retail
Company Size
  • 501 - 1,000

The Solution

3Cloud’s solution involves transitioning data warehouse object targets from Oracle to SQL, ensuring data structure consistency to minimize downstream impacts on datasets and reports. The focus is on constructing an Azure Data Platform by reengineering Informatica mappings using modern tools. This includes designing, building, and testing ingestion and Extract, Transform, Load (ETL) pipelines for seamless data transfer. 3Cloud collaborated with Intel, leveraging optimized processors on Azure for enhanced performance as workloads move to Azure.

Intel has collaborated with Databricks to identify opportunities to extract additional performance for data science and engineering workloads when running on the latest Intel hardware available on the Azure platform. Enterprises can realize these performance gains by choosing Intel Xeon Platinum processor–based Azure VMs when configuring Azure Databricks clusters. By choosing the right instances for a given workload, these performance gains can translate into lower application TCO.  Also, Enterprises can also realize performance gains by enabling Photon, a vectorized query engine that Databricks uses to provide fast query performance for SQL workloads. Photon is natively developed to use Intel Advanced Vector Extensions 2 (Intel AVX2). This native development provides data- and instruction-level parallelism on Intel processors to enhance SQL performance. By enabling Photon on Intel Xeon Platinum processor–based Azure VMs, enterprises can dramatically increase SQL query speeds to provide a wide range of performance and cost benefits for any size workload.

In addition, our team redeveloped outbound data feeds, directing them to extract from new sources while minimizing disruption to current data integration processes. This phase involved designing, building, and testing new extract procedures to feed external applications. It also required repointing, verifying, and publishing Power BI dataflows, providing a foundation for users to create data sets tailored for reporting purposes. 3Cloud’s approach aims to modernize the data infrastructure, optimizing efficiency and adaptability to modern Microsoft Azure tools and methodologies.

The Results

Collaborating with 3Cloud to build a new high-performance data platform on Azure empowers our client to align more closely with their overarching business goals. This modern solution not only enhances customer satisfaction but also fuels the expansion of consumer data. It also will help increase sales volume by improving data accessibility and cleansing it into a reliable source of truth.

The newly established platform enables our client to measure and track customer usage patterns and preferences. With this enriched understanding, they are now equipped to refine marketing strategies, ensuring a more targeted and personalized approach to their clients. Furthermore, the platform enables the client to measure the impact and effectiveness of their campaigns, providing valuable insights for continuous improvement and innovation. This technological upgrade positions the brewing company at the forefront of data-driven decision making, cultivating a more agile and competitive business landscape.

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