Generative AI is a type of AI that is trained on enormous amounts of data, enabling it to generate novel content, such as text, images, music and code, in response to natural- language requests. Businesses can use generative AI to improve almost any process where people use or create information.

This technology has the potential to transform business with the goal of automating routine tasks, spurring creativity, and empowering people to focus on high- value work. Scaling the personalization of customer interactions helps employees drive satisfaction and loyalty. It also reveals patterns in vast amounts of data to inform better decision-making.

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