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Over the last few years, generative AI has experienced phenomenal growth, creating exciting new ways for organizations to increase productivity, streamline processes and accelerate innovation. The AI Decision Brief provides insights from Microsoft and AI leaders on navigating the generative AI platform shift, highlighting the current state of generative AI, its future potential and best practices for implementing AI at scale. It explores how generative AI is transforming business operations, employee and customer experiences and even day-to-day life. This brief also addresses challenges to generative AI adoption, such as security concerns, regulatory compliance and change management across organizations. By sharing key strategies and real-world examples, this brief aims to inspire and guide businesses on their AI journey, helping them maximize opportunities while avoiding pitfalls .