Blog & Company Updates

Azure Cognitive Services – Search APIs

In this recent group of posts, my focus is on different APIs available with Azure Cognitive Services. With Azure Cognitive Services you can infuse your apps, websites and bots with intelligent algorithms to see, hear, speak, understand and interpret your user needs through natural methods of communication, so you can easily add the power of machine learning and bring advanced intelligence into your product.

This first post will focus on Search APIs that are available with Microsoft Azure. By leveraging these, you can add Bing Search APIs to your apps and can comb billions of webpages, images, videos, and news with a single API call. Here are some core APIs that are easily available:

1. Bing Web Search API – This straightforward tool allows you to add web search capability into your applications and get enhanced search details from billions of web documents.

2. Bing Image API and Bing Video API – These search APIs let you specifically search for images and get comprehensive results.

3. Bing News Search API – With this you can search for news and get comprehensive results. This search API can be integrated into your app and limit a search for news articles that are relevant to a particular subject you want news about.

4. Bing Auto Suggest API – You can add the capabilities of high speed search results to your application, giving your app intelligent autosuggest options for searches.

5. Bing Entity Search API – This uses context provided by you in your application to enrich your experiences by identifying and augmenting entity information from the web. With this you can take advantage of your geographic location to enhance searches, such as ‘find coffee shops near me’.

6. Bing Custom Search API – Here you can define what you want to do in search and embed it in your apps. It’s an easy-to-use, ad-free, commercial-grade search tool that allows for a more custom search experience within your application.

Need further help? Our expert team and solution offerings can help your business with any Azure product or service, including Managed Services offerings. Contact us at 888-8AZURE or  [email protected].

Author

  • Steve Hughes is the Director of Consulting at 3Cloud. In his current role, Steve manages the west and central Data & AI consultant team at 3Cloud and directs implementation of our cloud practices for customers. He focuses on team development and company growth with this role. In his previous role as a Principal Consultant Lead, he focused designing solutions for customers on Microsoft technologies including SQL Server, Power BI, and Azure.

Steve HughesAzure Cognitive Services – Search APIs